Get ready for big changes in the retail world and deep dive into what's next in commerce.
17 mins
Are your customers online or IRL? In the future, it won't matter. We are at the precipice of the next formative technological shift and as marketers, we need to pay attention. The invention of the internet revolutionised the way we interact...
12 mins
Different cultures are strong in different facets of advertising. Think of over the top hilarious TV ads, Thai ads come to mind. Japanese are famous for good design. In the past years, Chinese creativity has been making a mark on Ecommerce ...
14 mins
From ancient Greece to 1920s Paris and the Harlem renaissance, artists and thinkers have produced some of their most creative work in collaboration with others. Brands, too, can produce powerful campaigns when they put their heads together ...
15 mins
How did consumer behaviours change in the year that changed the world? As consumers shift to eCommerce, what opportunities does this unearth for high street shopping and brand experience? What role will technology and AI play in this evolut...
14 mins
Accenture Interactive and OTB have come together to create HypeRoom, the new all-digital, all-virtual showroom which collects some of the most influential fashion brands in the world. The Covid-19 travel ban became an opportunity to disrupt...
