Explore shifting consumer focus, understand changing consumer behaviour in the new-normal and hear some of the top predictions around the Future Consumer.
11 mins
It’s happening. After a long fourteen months of lockdowns, people are getting ready to go back out into the world. We ran exclusive research to find out what consumers need most at this moment in time. Spoiler alert: They're not bracing for...
13 mins
In 2020, COVID-19 brought the world to a halt. Yet, at the same time, it delivered five years of tech-centric revolution across industries and businesses, including PepsiCo. Necessity drives innovation, propelling consumers and companies to...
14 mins
Only 10% of Gen Z say watching TV or movies is their favourite entertainment pastime, 82% skip ads and more than half use an ad blocking software. So how can brands reach Generation Z, an audience renowned for avoiding ads and being notorio...
24 mins
How will people's behaviours evolve and what will they expect from brands in the future? Future Consumer presents the key consumer sentiments and profiles that will disrupt industries in 2023, and what companies must do to win minds and mar...
18 mins
In a year when governments and leaders left people divided, disappointed and angry, supermarket stackers, farmers, bank clerks and food delivery people joined the front line and became heroes. In today’s world, retailers have the opportunit...
