Discover gaming’s power as the future of entertainment and how to best utilise it for your brand.
2 mins
The Cannes Classic, an esports tournament played by brands and agencies - Complete Tournament Highlights Cannes Lions’ first esports tournament, #TheCannesClassic presented by Activision Blizzard Media, saw an epic few days of matches! One ...
5 mins
At the heart of any great game experience is its fans. And this holds true across platform, genre and game type, from professional esports competitions to mobile match 3 games. For brands and marketers wanting to activate in the gaming spac...
10 mins
In 2020 as the world changed, so too did our entertainment habits. Looking for ways to find social connection, joy and purpose in a world without physicality, people increasingly turned to video games and esports. But far from being a new p...
4 mins
More people are engaging with gaming than ever before, but it’s far from just head-set wearing teenagers who are playing and watching. Making up a significant proportion of the gaming audience are gamer parents - moms and dads who love vide...
5 mins
Gaming has never been bigger, with gamers now making up one-third of the global population. Yet the gaming audience remains misunderstood. The stereotype of a gamer as a head-set wearing young male doesn’t paint the full picture of this div...
